A campaign exploring the digital lives, bodies and freedoms of women, trans and non-binary people in India.
#EqualOnline was a digital advocacy campaign that sought to explore the digital lives, bodies and freedoms of women, trans and non-binary people.
Our digital bodies are all the bits of data we leave of ourselves on the internet — from our social media presence to our dating profiles, our online browsing habits to our period tracker apps to our shopping carts. All these bits of data create a digital version of us that mirrors our physical self. The digital bodies of women, trans and non-binary people experience inequities and discrimination, just as our physical bodies do. Our digital bodies ought to be accorded bodily integrity and autonomy — so we can speak freely without abuse, our data is protected with informed consent, and our expression is not limited or surveilled in discriminatory ways.
The campaign featured 20 posters, poster series and GIFs, engagement with Feminism in India’s Instagram followers through an Instagram chat, and a highly engaged Twitter Spaces conversation featuring 8 vocal women, trans and non-binary people — including celebrity actor-activist Swara Bhasker.
Select Posters
View all on Point of View’s Instagram page. All artwork by Kruthika NS (@theworkplacedoodler).
Social Media Engagement
The campaign featured a Twitter Spaces chat with eight social media personalities, activists and researchers — including Bollywood actress and activist Swara Bhasker, #MeToo champion Rituparna Chattopadhyay, and trans activist Grace Banu. The conversation ranged from the moral policing and abuse these speakers experienced online, to how the internet has granted community and solidarity, but also how algorithms and data policies can be discriminatory against marginalised communities.
We also worked with Feminism in India to engage their 150,000+ Instagram followers around digital rights and freedoms. View the entire chat archived as a highlight here.
