A campaign promoting safe and legal abortion in India.
#AbortionMeraHaq — translating to “abortion is my right” — was a campaign demanding safe, legal and affordable abortions for all who require it, because safe abortions save lives. In May 2019, Feminism in India and Asia Safe Abortion Partnership launched a digital advocacy campaign to spread education and awareness about abortion rights in India.
As Campaign Lead, I conducted the research, branding, content creation and execution of this campaign on FII’s website and social media. The campaign focused on four major themes: law & policy, medical information, abortion stigma, and sex-selective abortion in India.
The campaign coincided with regressive abortion legislation in the USA in states like Alabama and Ohio. We connected with global pro-choice messaging during this time, amplifying the cause of safe abortion both in the US and in India. In total, the campaign featured 40 posters, 17 articles and 2 videos, all within the course of one month.
Videos
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What Does Delhi Think About Abortion? |
A Comprehensive Guide To Abortion In India |
Posters
Social Media Engagement
The campaign ran interactive Twitter threads and an Instagram AMA with Dr. Suchitra Dalvie, Coordinator of Asia Safe Abortion Partnership, inviting the public to ask questions about abortion law, procedure, ethics, and accessibility.