A campaign promoting safe and legal abortion in India.
#AbortionMeraHaq — translating to “abortion is my right” — was a campaign demanding safe, legal and affordable abortions for all who require it, because safe abortions save lives. In May 2019, Feminism in India and Asia Safe Abortion Partnership launched a digital advocacy campaign to spread education and awareness about abortion rights in India.
As Campaign Lead, I conducted the research, branding, content creation and execution of this campaign on FII’s website and social media. The campaign focused on four major themes: law & policy, medical information, abortion stigma, and sex-selective abortion in India.
The campaign coincided with regressive abortion legislation in the USA in states like Alabama and Ohio. We connected with global pro-choice messaging during this time, amplifying the cause of safe abortion both in the US and in India. In total, the campaign featured 40 posters, 17 articles and 2 videos, all within the course of one month.
Posters
