Starting a global conversation on our personal health data
My Data Our Health is a global campaign by Transform Health starting a public and political conversation around four core questions:
- Who determines how our health data is collected, managed, stored and disposed of?
- What are the limits of this authority?
- How can we ensure this data is being used for public benefit purposes?
- How much access and control do and should individuals have over their health data?
The campaign engaged community-based organisations in East & West Africa (in its pilot stage) to mobilise their communities and demand action from local and national decision-makers. As Communications & Engagement Manager, my job was to translate the technical issue of health data governance into one that felt personal, relatable and urgent — and to inspire people to take action. I did this by crafting simple and impactful key messages, creating an engaging brand, and offering resources that were not only directly usable but also easily adapted by the CBOs we were engaging in the campaign.
Design & Branding
For this campaign we created a sub-brand to the colourful Transform Health main brand — with a more youthful look aimed at young people, designed to work across languages and geographies. The campaign logo was produced in four languages: English, French, Spanish and Swahili, with Hindi and Bahasa Indonesia to follow. We engaged the wonderful Guatemalan design agency VCH Studios — we can’t recommend them enough!
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Communication Assets with a Focus on Replicability
While Transform Health provided the design and messaging framework, we wanted to give our partners independence to build their own assets and tell stories relevant to their communities — while staying on brand. Many partners had limited resources and small communications teams without designers in-house.
Instead of sharing only raw design files, we used Google Slides — an application most partners were already comfortable with. With VCH Studios, we created a deck containing posters and assets, template posters with editable text boxes, and copy-pastable design elements that partners could adapt to their own communities and issues — all within Google Slides. This is one of my favourite projects for its simplicity and effectiveness.