Starting a global conversation on our personal health data
My Data Our Health is a global campaign by Transform Health starting a public and political conversation around the following questions:
- Who determines how our health data is collected, managed, stored and disposed of?
- What are the limits of this authority?
- How can we ensure this data is being used for public benefit purposes?
- How much access and control do and should individuals have over their health data?
- How can we ensure this ownership and control is respected and protected?
The campaign engaged community-based organisations in East & West Africa (in its pilot stage) to mobilise their communities to build public awareness and demand action from local and national decision-makers. As Communications & Engagement Manager, my job was to translate the technical issue of health data governance into one that felt personal, relatable and urgent, and to inspire people to take action.
I did this by crafting simple and impactful key messages, creating an engaging brand, and offering resources that were not only directly usable but also easily adaptable for the community-based organisations participating in the campaign.
Design & Branding
For this campaign, we created a sub-brand to the colourful Transform Health main brand with a more youthful look aimed at young people, designed to work across languages and geographies. The campaign logo was produced in four languages to start with: English, French, Spanish and Swahili, with Hindi and Bahasa Indonesia intended to follow.
We engaged the wonderful Guatemalan design agency VCH Studios for the brand. I can’t recommend them enough.
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Communication Assets with a Focus on Replicability
While Transform Health provided the design and messaging framework for this campaign, we wanted to build a campaign that gave our partners the independence to build their own assets, create context-specific messages and tell stories that spoke to their communities while staying true to the brand. We also wanted to make it as easy as possible for our partners to use our assets. Many of them had limited resources and small communications teams, often without designers and other creative staff in-house.
Instead of sharing only raw design files, we decided to use Google Slides to enable partners to copy and edit posters directly in an application most of them were already extremely comfortable using.
With our great design team at VCH Studios, we created a presentation deck containing posters and assets, as well as template posters with editable text boxes and copy-pastable design elements that partners could use to design their own files, all within Google Slides. This is one of my favourite projects for its simplicity and effectiveness.
Below, you can find assets created both by Transform Health as well as our partners who adapted the messaging to their own communities and issues.
→ View the Communications Toolkit
Social Media Engagement
Partners and community organisations shared campaign messaging across regions, adapting it to local contexts and audiences to drive awareness and participation.
This campaign is currently in progress. Check back here later for more updates.